![]() Requirements vary by state and locality, but you’ll usually need to file a trade name if you’re using any name other than your LLC or corporation’s official legal name. For example, the Trader Joe’s business name is Trader Joe’s Co., but their customer name will always be Trader Joe’s.įiling a trade name does not establish a new business–a trade name is simply a nickname for the business you already have. This is why it’s also called a DBA name-the name you’re “doing business as.” A lot of businesses will have their registered business name with the “LLC” or the “Inc.” dropped as their trade name. ![]() It’s always possible that your first choice will have been taken, so you should come prepared with a few backup options for your LLC or corporation.Ī trade name is the front-facing name that customers and clients know your business as. It is necessary to search available names in the state where you’re filing. However, your business won’t officially be formed with the name you’ve chosen until you file business formation documents. Before filing all of the necessary business paperwork, you can place a hold on a name you want for a small fee in most states. When you find the perfect business name to set up your company, you have to make sure that it isn’t already being used by another business in your state. ![]() It is important to have this name so you can start conducting business officially by hiring employees, providing services and getting the materials you need to start doing business. The business name is the legal name under which your business is registered for taxes and official government purposes. The business name is the legal name that your business filed with your state when you set up your LLC, corporation or other business structure. On Incfile's Website What Is a Business Name?
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